Want More Installs? Start With HVAC Contractors
If you’re in the propane business, chances are you’ve crossed paths with HVAC contractors. These professionals install and maintain heating and air conditioning systems, including propane-powered units. What many propane dealers don’t realize is how much opportunity lies in those interactions. When HVAC contractors trust you, they’re more likely to refer clients your way or even bring you in on projects early. That can mean steady new accounts, larger installs, and more deliveries – all without you having to launch and pay for expensive marketing campaigns.
Many homeowners and builders turn to HVAC contractors first when looking at heating and air conditioning options. If propane is on the table, the contractor’s opinion often carries weight. So building strong, local relationships with these professionals can help you grow your customer base with minimal cost. It all comes down to your business being dependable, easy to work with, and adding real value to their jobs.
Start by Being Helpful, Not Pushy
HVAC contractors already have a lot on their plates. They deal with tight deadlines, changing job sites, and picky customers. The last thing they need is a propane rep trying to “sell” them something. Instead of pitching your service, focus on being a reliable and supportive partner. Make it easy for them to reach you, answer questions quickly, and help them get what they need to finish the job on time.
When contractors see that you offer real value and do a lot to make their job easier, they’ll start calling you first. That’s how long-term working relationships begin.
Offer Simple, Fast Service
Timing matters a great deal in the HVAC world. If a contractor is waiting on a propane tank or needs a line installed to finish a job, any delay costs them both time and money. That’s why your turnaround time can be a big advantage. If you can get out to the site quickly, install what is needed, and stay flexible when plans change, contractors will appreciate your service and will likely keep calling you.
Even if you’re not the cheapest option, they’ll go with the propane partner who consistently shows up, does quality and timely work, and keeps their customers happy.
Share What You Know
Many contractors don’t specialize in propane. They may know how to install the appliance, but not have a working knowledge of all the codes and safety details for tanks and lines. This is where you add real value. When you explain things clearly and help keep their work code-compliant and safe, you build trust. They’ll start treating you as their propane expert and bring you into more projects early on in the game.
Being a teacher and consultant, not a salesman, makes you the go-to resource for the HVAC sector. And that advice-giving service can go a long way in bringing in new accounts over time.
Build the Relationship Outside the Job Site
It helps to know contractors beyond just the job. That could mean stopping by their shop now and then, inviting them to a lunch or local event, or giving them a quick call to check in. These small touches help you stay top-of-mind, especially when they’re planning future work or looking for a propane partner they can count on.
Contractors tend to stick with the same vendors once trust is built. So, if you’re friendly, professional, and easy to reach, you’re more likely to win their repeat business.
Where This Leads for Your Company
The more HVAC contractors you build relationships with, the more word-of-mouth referrals you will tend to get. And these are usually warm leads – customers who are already planning a propane install and just need someone dependable to handle it. That saves you time, lowers your marketing expenses, gives your team steady work, and earns you consistent income.
Better yet, one good contractor relationship often leads to others. The trades are a close-knit community, and your name and reputation will spread if you work with excellence, demonstrate reliability, and treat everyone with respect.
Why This Strategy Builds Long-Term Growth
Working with HVAC contractors is one of the simplest ways to grow a propane business through trust and teamwork. When you focus on being dependable, fast, and helpful, you become the first call on every propane-related job. That kind of steady, repeat business builds strong routes, more tank sets, and better customer loyalty – all without having to chase cold leads. For a propane business looking to grow without a lot of overhead, these partnerships can make a real difference.
