Turn Real Estate Deals Into New Fuel Accounts
When a homeowner moves into a property with propane, one of the first questions they ask is, “Who should I call for service?” In many cases, it’s the real estate agent who answers. That’s why building solid relationships with local realtors can be one of the most effective ways to grow your customer base without spending a fortune on advertising.
You don’t need a huge marketing budget to make this work. You need a clear plan, some helpful tools, and a commitment to showing realtors how you make their jobs easier. Suppose you’re not already working with agents in your area. In that case, you could miss a steady stream of long-term, high-quality customers.
Start With the Right Realtors
Not all agents will be a good fit. Focus on realtors who work in areas with homes that commonly use propane, especially rural properties, cabins, or off-grid homes. In their MLS descriptions, look for agents who list properties with propane appliances or tanks. These agents are already helping buyers who need a propane provider.
Reach out with a simple offer: help them look good by helping their clients feel confident about their propane setup. A quick, friendly introduction can be all it takes to open the door to more referrals.
Make It Easy for Agents to Recommend You
Agents don’t want to have to guess or feel clueless when their clients ask propane-related questions. They want reliable information and simple solutions. The best way to achieve this is to provide them with a one-page handout or digital guide that explains who you are, what you offer, and how you help new homeowners get set up with a new propane service quickly.
Include basic tips for buyers, like how to read a gauge, what to ask about tank ownership, and how to establish an account with your company. By giving agents functional materials, you make it easier for them to recommend you with confidence.
Offer Realtor-Focused Support Services
Realtors often have tight timelines. They’ll remember if you offer quick turnaround times for safety checks, tank inspections, or fuel top-offs before closing. Fast responses, helpful advice, and friendly service can turn a one-time job into a long-term relationship.
You can also offer to confirm tank ownership or capacity for all of a realtor’s current listings. These are little things that save agents time, and ones that make you a valuable and trusted business partner.
Stay Visible and Useful
Staying top-of-mind means more than just dropping off business cards. Send an occasional check-in email with helpful propane tips for homeowners. Sponsor a lunch meeting for local realtors. Share updates about new customer perks or seasonal promotions. If you’re active and helpful, not salesy, you’ll be the retailer they think of when a client needs a propane contact.
Why Referrals From Realtors Last Longer
Customers who come from real estate referrals tend to be more loyal. They’re starting a new chapter and want a provider they can trust. If you’re the name their agent gives them, they’ll likely stick with you for the long-term, especially if the setup process is smooth and your service is friendly.
Turning Local Partnerships Into Steady Growth
Strong relationships with local realtors don’t just help you gain more customers—they help you gain the right customers. These homeowners are already moving into propane-ready homes and need a provider they can count on. By making it easy for agents to recommend you, and delivering excellent service from the start, you can turn these referrals into steady, long-term customers. For propane companies looking to grow without chasing cold leads, this approach builds trust, loyalty, and stronger ties in your community.
