Serving Those Who Served Through Your Propane Business
In many small towns and rural areas, propane businesses are more than just fuel providers – they’re a trusted part of the local community. And across the country, veterans make up a proud, respected part of those same communities. If you run a propane company, there are many meaningful ways you can show your appreciation for veterans while strengthening your business at the same time. Whether through hiring, support programs, or community outreach, your efforts can go far beyond a single thank you.
Supporting veterans is not about one-time gestures. It’s about building real relationships, recognizing service, and making space in your business for those who’ve given so much to our country. It’s also about connecting with local families and customers who care deeply about those values.
Hire Veterans and Military Family Members
One of the strongest ways to support veterans is by hiring them. Many have the discipline, technical skills, and work ethic that fit well with propane delivery, service work, logistics, and operations. If your company needs dependable workers who understand structure and safety, veterans often stand out.
You can also consider hiring spouses of service members or reservists. These family members often bring strong organizational skills and are used to working through challenges. Adding them to your team helps support military families and brings you team members who are deeply loyal and dependable.
Offer Military Discounts and Support
Even something as simple as a small discount on propane deliveries or services can mean a lot to veterans and their families. Make it clear on your website and in your marketing materials that you offer this support. This type of discount is sure to be appreciated by the veterans in your community and will do much to help establish goodwill and repeat business among them.
You could also consider helping local veteran support groups or charities. Sponsor a local Veterans’ Day event, donate propane to heat a veterans’ center, or help fund a scholarship for children of veterans. These efforts show your customers that your values go beyond the bottom line.
Recognize the Veterans Among You
If you already have veterans on your team, be sure to highlight their service and say thank you – publicly. Feature them in a staff spotlight on social media or in your newsletter. Let customers see the people behind your company and the honorable backgrounds they come from.
During certain times of year – like Memorial Day, Independence Day, or Veterans’ Day – consider sharing a message of appreciation from your company. Feature a flag, share a story, or post a tribute to their record of service. These small messages go a long way in building trust with your community.
Support Local Veteran-Owned Businesses
When your propane company needs a supplier, contractor, or other service provider, look for veteran-owned businesses. Supporting fellow small business owners who have served our country is another way to strengthen your community ties. This practice creates a cycle of support that benefits everyone.
You can also partner with these businesses on co-sponsoring local sports teams, community events, or shared projects. That teamwork not only broadens your reach, it shows your customers that you’re committed to serving alongside those who have honorably served all of us.
Giving Back While Growing Stronger
The best part about supporting veterans through your propane company is that it builds your business while also building your reputation. When people see you hiring vets, helping military families, and giving back to the community, they remember it. They value and appreciate it. And they’re more likely to call you instead of the big-name supplier down the road.
Why Customers Notice When You Step Up
Your customers have values and want to know that the businesses they support care about more than just money. When you honor veterans with actions – not just words – you show that you’re the kind of company worth trusting. This trust grows over time and turns into stronger relationships, more word-of-mouth referrals, and a deeper bond with the people you serve. That’s something worth standing for.
