Radio Waves, Podcasts, and Propane Sales – What’s the Connection?

Every propane business depends on community trust. When people know who you are and what you stand for, they’re more likely to call you when they need a tank refill, a new install, or service support. But if you’re only relying on traditional ads or word-of-mouth referrals, you might be missing a great chance to speak directly to your community in a more personal way.

Local radio shows and podcasts offer something different. They let you share your story, explain what makes your company different, and connect with customers in a way that’s more natural and trusted. Instead of pushing a sale, you’re having a real conversation that people can listen to while they drive, work, or relax. If done right, these interviews can turn listeners into loyal customers.

Why Local Shows Still Matter
Even with all the other options out there, local radio is still going strong – especially in small towns and rural areas. These stations often reach loyal listeners who tune in daily. Podcasts are also growing fast and offer a great way to reach both younger and older customers. If your audience listens to a certain host or show consistently, they’re more likely to pay attention when that person talks with you or shares your message.

Being part of a local radio show or podcast helps you remain top-of-mind and active in your community. You’re not just a random company down the street – they hear your voice, know your name, and start to feel like they know you and your business more personally.

What to Talk About on Air
Once you land an interview, it’s important to focus on topics that matter to your local audience. Talk about how propane supports home heating, cooking, hot water, farming tools, or outdoor kitchens. Explain how it compares to other energy sources in the areas of fuel efficiency, cost effectiveness, and environmental sustainability. Share specific stories of how you’ve helped customers and made a real difference in their homes or businesses. Make sure to keep your message simple, positive, and friendly.

You’re doing more than just explaining propane – you’re helping people feel more confident in choosing it. Communicate in an honest and clear manner. Don’t try to come across as too technical or fancy, and avoid throwing around propane industry jargon. Just be practical, straightforward, and concise. The goal is to sound like a genuine, caring neighbor who knows what they’re talking about and wants to serve their community well.

How to Prepare for the Interview
Before you go on air, make a short list of the key points you want to cover. Think about what others usually ask you and what you provide that people need. What special services do you offer that sets your company apart from the competition? Practice saying your answers out loud so you sound natural. It’s not about giving a perfect speech – it’s about having a real conversation.

You should also learn a bit about the show or podcast. Who listens to it and what demographic makes up their target audience? What kinds of questions does the host like to ask? Try to match your tone and pace with theirs, while still being yourself. And don’t forget to mention your company name and how people can reach you at the end of the broadcast.

Making the Most of Your Air Time
After the show, don’t let the most opportune moment pass. Share the interview link on your website, social media, and email list. If it’s a radio interview, ask if you can get a recording or clip. This way, you can keep getting value from that interview long after it has aired.

You can also thank the host publicly and offer to return in the future to talk about seasonal tips or safety reminders. Building a good relationship with local media can lead to more invitations and more chances to connect with listeners.

How Air Time Helps You Grow
Getting interviewed on local radio shows or podcasts might not bring a flood of calls overnight, but it goes a long way in building trust and keeping your name fresh in people’s minds. It also shows that you’re active in the community and willing to share with them about what you do and how you can be of service.

Over time, this kind of outreach helps you stand out from other fuel providers. When people need propane, they’ll remember your voice, your message, and the way you made things clear and inviting. And that kind of trust can lead to long-term customers who stay with you for years.