When a Competitor Slashes Winter Prices: Hold the Line
Winter price wars test discipline more than margins. When a nearby marketer undercuts you by 20–40 cents per gallon during the busiest season, the instinct is to respond in kind. But panic discounts during peak demand can destabilize routing, cash flow, and risk management at precisely the moment your operation is under the most strain.… Continue reading When a Competitor Slashes Winter Prices: Hold the Line