Reaching the right customers takes more than just running ads or offering discounts; it requires knowing exactly who those customers are. Every propane business serves a mix of people with different needs, from homeowners heating rural properties to commercial clients managing large fleets or agricultural operations. Propane persona development helps you identify and understand these… Continue reading Know Your Customers, Grow Your Business
The propane industry often focuses on large-scale changes involving new equipment, safety standards, and regulations, but promising opportunities are sometimes found in smaller, faster shifts known as micro-trends. These are the subtle movements in customer behavior, technology use, or local demand that happen before the rest of the market notices. For propane companies, spotting and… Continue reading Identifying Propane Market Micro-Trends Early On
In the propane industry, traditional marketing methods like direct mail, newspaper ads, and word-of-mouth referrals have long been the norm. While these approaches definitely have their merits, the digital age offers new avenues to connect with customers, enhance visibility, and drive growth. Transitioning to digital marketing doesn’t mean abandoning tried-and-true methods; it simply involves augmenting… Continue reading From Print to Pixel: A Practical Guide to Embracing Digital Marketing
