For many retailers in the industry, word-of-mouth referrals and a solid local reputation have long been the foundation of their success. But today’s propane customers are finding information – and making decisions regarding their fuel use – primarily online. Whether it involves comparing suppliers, reading reviews, or learning about safety and delivery options, the digital… Continue reading Digital Marketing: A Business Essential
Every propane company has something that makes it stand out – something that customers notice, employees feel, and competitors respect. Sometimes, though, it can be difficult to explain exactly what that is. That’s where a “one word” value exercise can help. It’s a simple but powerful way to uncover the true core of your business. By identifying one word that captures what your company stands for, you give your team and your customers a clear sense of who you are and what you believe in. The propane industry is built on trust, reliability, and service. But beyond those common traits, every business has its own character. Some are known for…
Every propane business serves many kinds of customers, from homeowners who rely on propane for heating to commercial accounts that use it to power their operations. However, not all customers have the same needs, habits, or expectations. Some are loyal and consistent, while others shop for the lowest price and switch suppliers frequently. Knowing the… Continue reading Who Is Your Ideal Propane Customer?
As temperatures begin to cool and the winter season approaches, propane businesses enter one of their most demanding times of the year. Customer needs rise sharply, delivery schedules tighten, and weather patterns can shift unexpectedly overnight. The ability to anticipate and respond to these seasonal challenges often determines whether a propane retailer can maintain smooth… Continue reading Weather Preparedness for Propane Businesses
Every propane company wants to know how their operation stacks up against that of their competitors. Prices, service quality, response time, and the customer experience all play a key role in shaping how your business is viewed in the community. But how do you find out what your competitors are doing and what customers really… Continue reading Propane Secret Shopper Insights That Drive Success
Reaching the right customers takes more than just running ads or offering discounts; it requires knowing exactly who those customers are. Every propane business serves a mix of people with different needs, from homeowners heating rural properties to commercial clients managing large fleets or agricultural operations. Propane persona development helps you identify and understand these… Continue reading Know Your Customers, Grow Your Business
Every propane company sells fuel, but not every company connects with customers in the same way. Some are known for fast delivery, others for creative marketing, and others for personalized service. What sets one company apart from the rest is called its Unique Selling Proposition (USP), the clear reason customers should choose your business over… Continue reading Defining What Sets Your Propane Business Apart
Advertising has always been one of the most effective and direct ways to reach new customers, yet in the propane industry, many companies struggle to know how much they should actually invest in that process. Spend too little, and you risk falling behind competitors who are more visible to local families, businesses, or farms. Spend… Continue reading Propane Ad Budgets That Help You Stay Competitive
Expanding into a nearby region can be an exciting way to grow your business and reach more customers, but it’s a move that requires careful planning. Success doesn’t come from simply setting up shop in a new area; it comes from understanding the market, preparing your team, and building the right foundation before you take… Continue reading Key Steps to Grow Your Business in New Areas
In many parts of the country, propane businesses face a familiar challenge: natural gas. It’s often promoted as the “clean” or “modern” option, backed by big utility companies and government support. For homeowners and businesses comparing fuel types, it can be hard to explain why propane is still a strong option – without sounding like… Continue reading Winning Customers Without Fighting Natural Gas
When a competitor in your market makes a public mistake, your first instinct may be to take advantage of the situation. It might feel like an open door to solicit to their customers, highlight your differences, or comment publicly. But before acting, it’s essential to look at the long game and make wise choices that… Continue reading How to Handle a Competitor’s Mistake Without Losing Class
As a propane business owner, you are likely focused on the day-to-day challenges of deliveries, customer service, and keeping operations efficient. But there is a growing issue you should also pay close attention to: electric grid reliability. More states and utility companies are studying the future of the electric grid, and the results of these… Continue reading Turning Grid Struggles Into New Growth for Your Propane Company
When you’re in the thick of daily operations, getting used to how things are done is easy. You know your team, your routes, your customers. You trust your process because it works – most of the time. But sometimes, that same comfort can quietly block growth. That’s where an outside perspective can make a big… Continue reading What Can an Outside View Teach You About Your Business?
Securing media coverage is a great way to boost your propane business’s reputation, reach new customers, and establish credibility in your community. Local newspapers, radio stations, and TV networks are always looking for stories that interest their audiences, and your business could be one of them. With the right approach, you can get featured in… Continue reading Getting Noticed Locally: How to Land Media Coverage for Your Business
Paid advertising can be a powerful tool for growing your propane business. Whether you’re looking to attract new customers, build brand awareness, or promote a special offer, paid ads can help you reach a larger audience and boost your sales. However, it’s easy to make mistakes when running ads, especially if you don’t have a… Continue reading Mastering Paid Advertising to Attract More Customers
