For many retailers in the industry, word-of-mouth referrals and a solid local reputation have long been the foundation of their success. But today’s propane customers are finding information – and making decisions regarding their fuel use – primarily online. Whether it involves comparing suppliers, reading reviews, or learning about safety and delivery options, the digital… Continue reading Digital Marketing: A Business Essential
In today’s digital world, having a strong online presence is essential for any business, and propane companies are no exception. One powerful tool that can significantly enhance visibility and customer engagement is Google My Business (GMB). This free platform allows businesses to easily manage their online information and engage with customers across Google’s many services.… Continue reading Maximizing Your Business Potential
Local energy fairs bring together homeowners, businesses, and energy professionals to explore new ideas about power, safety, and sustainability. For propane businesses, these events are more than just gatherings; they’re opportunities to connect directly with the community, educate the public, and highlight propane’s role as a clean, dependable energy source. When approached strategically, energy fairs… Continue reading Local Energy Fairs Boost Propane Awareness
In today’s competitive energy market, propane companies face new challenges in standing out, attracting customers, and keeping them loyal. Many propane businesses rely on word-of-mouth referrals and long-standing relationships, but times are changing. Customers now search for services online, compare prices on their phones, and expect faster communication. This shift doesn’t mean abandoning traditional methods;… Continue reading Marketing Tactics That Help Companies Progress
Every propane business serves many kinds of customers, from homeowners who rely on propane for heating to commercial accounts that use it to power their operations. However, not all customers have the same needs, habits, or expectations. Some are loyal and consistent, while others shop for the lowest price and switch suppliers frequently. Knowing the… Continue reading Who Is Your Ideal Propane Customer?
Reaching the right customers takes more than just running ads or offering discounts; it requires knowing exactly who those customers are. Every propane business serves a mix of people with different needs, from homeowners heating rural properties to commercial clients managing large fleets or agricultural operations. Propane persona development helps you identify and understand these… Continue reading Know Your Customers, Grow Your Business
In today’s propane industry, great products and fair pricing are no longer enough to stay ahead. What truly sets successful propane companies apart is the way they treat their customers. A customer-centric corporate culture means putting people first, listening carefully to their needs, solving their problems quickly, and striving to make every interaction a positive… Continue reading Putting Customers at the Heart of Propane Service
Podcasts have become one of the most powerful tools for sharing ideas and connecting with audiences in multiple industries. For propane professionals, appearing as a guest on a podcast offers a great opportunity to reach beyond your regular customer base and position yourself as a trusted voice in the energy conversation. Whether you’re a business… Continue reading Sharing Propane Expertise Through Podcasts
Every propane company sells fuel, but not every company connects with customers in the same way. Some are known for fast delivery, others for creative marketing, and others for personalized service. What sets one company apart from the rest is called its Unique Selling Proposition (USP), the clear reason customers should choose your business over… Continue reading Defining What Sets Your Propane Business Apart
As the heating season begins, clear communication with customers becomes just as important as delivering fuel. When customers know what to expect, they feel more confident in their propane provider and are better prepared for cold weather. For propane businesses, proactive communication not only builds trust but also reduces last-minute calls and service disruptions. Setting… Continue reading Keeping Your Customers Informed and Prepared
Running a propane business means you’re not just delivering fuel; you’re also delivering reliability. Customers expect orders to be filled quickly, as propane keeps their homes warm, powers their equipment, or fuels their businesses. Delays can lead to frustration, lost trust, and even lost clients. That’s why creating a system that accelerates customer order fulfillment… Continue reading Propane Pace Drives Faster Customer Fulfillment
The propane industry is built on relationships, knowledge, and trust. Whether you serve homeowners, farmers, or commercial clients, customers often want more than just a fuel delivery; they want a partner who understands their needs and provides solutions. Hosting webinars has become one of the most effective ways to share expertise, educate clients, and showcase… Continue reading How Webinars Strengthen Business Success
Propane companies are always looking for ways to increase revenue while building stronger connections with their customers. Selling fuel is at the core of these businesses, but there are other opportunities that often go untapped. One of these is equipment rentals. From heaters and grills to generators and construction tools, propane-powered equipment is in high… Continue reading Equipment Rentals Create Steady Growth for Propane Businesses
Negative online reviews can feel like a punch in the gut, especially when you’ve worked hard to provide excellent service. In the propane industry, where trust, safety, and reliability are essential, a single poor review can feel like it overshadows dozens of positive ones. But the truth is, a negative review doesn’t have to harm… Continue reading Handling Negative Online Reviews With Professionalism
Running a propane business means staying ahead of the seasons, your customers’ needs, and your competition. But without a clear monthly marketing plan, your message can get lost. You may find yourself scrambling to come up with ideas or reacting to slow sales, rather than staying on offense. The good news is that building a… Continue reading Plan Your Propane Marketing One Month at a Time
If you’re like most propane business owners, your time is split between service calls, deliveries, and day-to-day challenges. With everything on your plate, it’s easy to wonder if something like a digital newsletter is still worth your time. But the truth is, e-newsletters continue to be one of the best ways to stay connected with… Continue reading From Quiet to Top-of-Mind: The Power of Newsletters
If you’ve ever watched a quick video online and felt informed or entertained in less than a minute, you’ve already seen how powerful short-form video can be. These short clips, also known as reels, are all over platforms like Facebook, Instagram, and YouTube. They quickly catch people’s attention and leave a strong message in just… Continue reading Short Videos Are Fueling Propane Growth – Are You In?
In today’s digital landscape, propane companies face both marketing challenges and opportunities. From staff shortages to shifting customer expectations and emerging technology, success depends on knowing both current best practices and future-ready approaches. Let’s take a closer look at these proactive strategies. Deliver Exceptional Customer Experiences Customers expect more channels of communication and faster responses.… Continue reading Modern Marketing Strategies: What Matters Now and What’s Next
Local events are more than just community gatherings; they’re chances to put your propane brand in front of the people who matter most. Whether it’s a farm show, chili cook-off, or high school football game, these events bring together the very folks who heat their homes, run their farms, and power their equipment with propane.… Continue reading Grow Your Propane Brand Where People Shake Hands and Talk Tanks
Many propane companies focus their time and energy on finding new customers. But often, the most significant growth opportunity is right before you – the customers you currently serve. These customers already know your brand, trust your team, and rely on your services. That puts you in a strong position to increase your revenue without… Continue reading When Growth Doesn’t Mean More Customers—Just Better Service
Your delivery drivers do much more than simply drop off propane. They’re often the only face your customer sees related to your business. That makes them your frontline team – your boots on the ground. If you train them correctly, they can do far more than just deliver fuel. They can notice great sales opportunities,… Continue reading From the Driver’s Seat to Sales Growth
Building customer loyalty starts from the very first day someone signs up for your propane service. While long-term customers often run on habit and well-established trust, first-year customers are still figuring out if they made the right decision by choosing your company. They are looking at everything you do, judging how you treat them, and… Continue reading The First Year Matters Most When Building Customer Loyalty
In today’s dynamic digital world, traditional propane marketing methods are becoming less effective. Consumer behaviors have shifted, new platforms have emerged, and companies that fail to adapt are at risk of falling behind. To remain competitive, propane retailers must embrace change, focus on digital engagement, and leverage tools that foster growth and strengthen customer relationships.… Continue reading Modern Strategies to Market Your Business in a Changing Landscape
In the competitive realm of propane sales, understanding the dynamics of the purchasing process is crucial. Often, sales efforts are directed toward individuals who are involved in the buying process but lack the authority to make final decisions. To enhance sales effectiveness, it’s imperative to identify and engage with the actual decision-makers within prospective client… Continue reading Empowering Sales by Engaging the True Decision-Maker
When the busy season wraps up, and the winter rush slows down, your propane business might see a welcome boost in cash from those high-demand months. But that extra profit can slip away quickly if there’s no clear plan to put it to work. Reinvesting wisely during the off-season is one of the best ways… Continue reading Smart Ways to Put Off-Season Profits to Work
Fuel distribution industries share many similarities, from managing supply chains to ensuring timely deliveries and maintaining strong customer relationships. While propane businesses have unique challenges, there is much to learn from how other fuel distributors operate. By adopting proven strategies from gasoline, diesel, heating oil, and natural gas suppliers, propane companies can improve their efficiency,… Continue reading Lessons from Fuel Distributors That Can Transform Your Business
The propane industry has always been a game of logistics, but in 2025, managing tank assets has become more critical than ever. While the tank shortages that plagued marketers in the early 2020s have eased somewhat, new pressures – supply chain disruptions, rising demand for clean energy, and unpredictable weather patterns – continue to test… Continue reading Five Strategies for Propane Retailers to Optimize Tank Assets
The propane industry has always relied on word-of-mouth, strong local connections, and dependable service to grow. But in today’s digital world, a strong online presence is just as important as great customer service. More and more customers search online when choosing a propane provider, and if your business isn’t easy to find on the internet,… Continue reading Fueling Growth with a Strong Online Presence
The propane industry has always relied on word-of-mouth, strong local connections, and dependable service to grow. But in today’s digital world, a strong online presence is just as important as great customer service. More and more customers search online when choosing a propane provider, and if your business isn’t easy to find on the internet,… Continue reading Fueling Growth with a Strong Online Presence
In a competitive market, the drive to differentiate can sometimes lead businesses to focus too much on what their competitors are doing. While keeping an eye on the competition is natural, the most successful propane businesses are those that focus on showcasing their own unique strengths and meeting customer needs in ways others may not.… Continue reading Building a Strong Brand: Shifting Focus from Competitors to Customer Value
