When a competitor in your market makes a public mistake, your first instinct may be to take advantage of the situation. It might feel like an open door to solicit to their customers, highlight your differences, or comment publicly. But before acting, it’s essential to look at the long game and make wise choices that… Continue reading How to Handle a Competitor’s Mistake Without Losing Class
When someone chooses your propane company, they trust you to heat their home, power their farm, or fuel their business. That’s a big deal. And yet, many propane companies miss the chance to start that relationship with a simple but powerful gesture – a well-written welcome letter. It’s more than just a formality. It’s your… Continue reading Welcome Letters That Win Customers for Life
When a customer meets your propane company for the first time, whether through a phone call, website, technician, or delivery driver, they decide, often without saying a word, if they’ll stay with you. That first impression sets the tone for everything that follows. And in this industry, where word of mouth referrals, trust, and reliability… Continue reading More Than Just a Delivery: What Customers Notice First
