Tag: Propane Business Development

Partnering with HVAC Contractors: A Path to Growth

Forming strategic partnerships with local heating, ventilation, and air conditioning (HVAC) contractors can be a significant growth avenue for propane businesses. This guide explores how such collaborations can be structured for mutual benefit and what they might bring to your business. Identifying Potential HVAC Partners The first step in building a strategic partnership is identifying… Continue reading Partnering with HVAC Contractors: A Path to Growth

Local Energy Fairs Boost Propane Awareness

Local energy fairs bring together homeowners, businesses, and energy professionals to explore new ideas about power, safety, and sustainability. For propane businesses, these events are more than just gatherings; they’re opportunities to connect directly with the community, educate the public, and highlight propane’s role as a clean, dependable energy source. When approached strategically, energy fairs… Continue reading Local Energy Fairs Boost Propane Awareness

Marketing Tactics That Help Companies Progress

In today’s competitive energy market, propane companies face new challenges in standing out, attracting customers, and keeping them loyal. Many propane businesses rely on word-of-mouth referrals and long-standing relationships, but times are changing. Customers now search for services online, compare prices on their phones, and expect faster communication. This shift doesn’t mean abandoning traditional methods;… Continue reading Marketing Tactics That Help Companies Progress

One Word That Shapes Your Brand

Every propane company has something that makes it stand out – something that customers notice, employees feel, and competitors respect. Sometimes, though, it can be difficult to explain exactly what that is. That’s where a “one word” value exercise can help. It’s a simple but powerful way to uncover the true core of your business. By identifying one word that captures what your company stands for, you give your team and your customers a clear sense of who you are and what you believe in. The propane industry is built on trust, reliability, and service. But beyond those common traits, every business has its own character. Some are known for…

Who Is Your Ideal Propane Customer?

Every propane business serves many kinds of customers, from homeowners who rely on propane for heating to commercial accounts that use it to power their operations. However, not all customers have the same needs, habits, or expectations. Some are loyal and consistent, while others shop for the lowest price and switch suppliers frequently. Knowing the… Continue reading Who Is Your Ideal Propane Customer?

Know Your Customers, Grow Your Business

Reaching the right customers takes more than just running ads or offering discounts; it requires knowing exactly who those customers are. Every propane business serves a mix of people with different needs, from homeowners heating rural properties to commercial clients managing large fleets or agricultural operations. Propane persona development helps you identify and understand these… Continue reading Know Your Customers, Grow Your Business

Identifying Propane Market Micro-Trends Early On

The propane industry often focuses on large-scale changes involving new equipment, safety standards, and regulations, but promising opportunities are sometimes found in smaller, faster shifts known as micro-trends. These are the subtle movements in customer behavior, technology use, or local demand that happen before the rest of the market notices. For propane companies, spotting and… Continue reading Identifying Propane Market Micro-Trends Early On

Mentors Drive Growth and Success

Every propane business owner knows that experience is one of the most valuable assets in the industry. Propane work requires technical knowledge, strong customer relationships, and an ability to adapt to changing conditions. While much of this can be learned over time, having an industry mentor can speed up the process and help you avoid… Continue reading Mentors Drive Growth and Success

Fueling Trust Where It Counts: Building Appliance Store Partnerships

Appliance stores sell the tools. You supply the fuel. However, many propane companies overlook how strong a relationship can become between those two types of operations. Partnering with appliance retailers – especially those that sell propane-powered products – can help you grow your customer base, boost referral traffic, and build greater brand visibliity in your… Continue reading Fueling Trust Where It Counts: Building Appliance Store Partnerships

Jim Bunsey Joins PERC as Director of Commercial Business Development

The Propane Education & Research Council (PERC) welcomes Jim Bunsey as its new Director of Commercial Business Development, reinforcing its commitment to expanding and enhancing its presence in the commercial propane sector. In this pivotal role, Bunsey will take the helm of PERC’s commercial and power generation portfolios, serving as a vital link to energy… Continue reading Jim Bunsey Joins PERC as Director of Commercial Business Development