One Word That Shapes Your Brand
Every propane company has something that makes it stand out – something that customers notice, employees feel, and competitors respect. Sometimes, though, it can be difficult to explain exactly what that is. That’s where a “one word” value exercise can help. It’s a simple but powerful way to uncover the true core of your business. By identifying one word that captures what your company stands for, you give your team and your customers a clear sense of who you are and what you believe in. The propane industry is built on trust, reliability, and service. But beyond those common traits, every business has its own character. Some are known for…
