Where Will AI Send Your Next Customer?


When a homeowner in your county types “propane delivery near me” into ChatGPT or asks Google’s AI-generated search engine which propane company to call, does your business show up? That’s becoming an increasingly important question. AI-powered search is changing how people discover and select local businesses. The answer isn’t the same for every propane company.… Continue reading Where Will AI Send Your Next Customer?

From Print to Pixel: A Practical Guide to Embracing Digital Marketing


In the propane industry, traditional marketing methods like direct mail, newspaper ads, and word-of-mouth referrals have long been the norm. While these approaches definitely have their merits, the digital age offers new avenues to connect with customers, enhance visibility, and drive growth. Transitioning to digital marketing doesn’t mean abandoning tried-and-true methods; it simply involves augmenting… Continue reading From Print to Pixel: A Practical Guide to Embracing Digital Marketing