Documented April 2026 starting line. Month-over-month deltas land as each monthly report runs.
From invisible to found — the work behind the numbers.
Southwest Propane runs three offices — Moriarty, Pecos, and Mountainair — serving rural New Mexico. When our team started, their online presence was working against them: Google Business Profiles were incomplete and carried wrong information, the addresses were inconsistent across listings, and the site was missing the data Google needs. The net effect was near-invisibility in local search.
We rebuilt it. We corrected the Google Business Profiles across all three offices, fixed the addresses and NAP so they read consistently, completed the missing site data, and stood up structured data, rank tracking, and AI-visibility measurement. To keep ourselves honest, we logged the April 2026 starting line first — a composite local-SEO score of 22 — so every gain is measured against a known number, not a guess.
The data that came out of that work is real: 29 of 38 tracked keywords now rank in the Google local 3-pack, 34 existing reviews sit at a 4.0☆ weighted rating, and AI-visibility tracking is live across the queries customers actually search. Google Business Profile content and the review-request program are built and queued to publish on Business-Profile reconnection.
Same staff. Same locations. No new ad spend — just being findable where customers are looking. Month-over-month deltas land on this page as each monthly performance report runs.
Sub-score breakdown — what actually moved.
| Surface | Before | After | What changed |
|---|---|---|---|
| Local Pack ranking | baseline | 29 of 38 | 29 of 38 tracked keywords now ranking in the Google local 3-pack. |
| Google Business Profile | baseline | in progress | All 3 profiles audited and corrected; location-specific content and review-reply queue armed for publish on Business-Profile reconnection. |
| Schema markup | baseline | in progress | Structured-data audit running; remediation queued. |
| Reviews | baseline | in progress | 34 existing reviews at a 4.0☆ weighted rating; review-request program built, turns on once live Google review links are in place. |
| Page Speed (PSI) | baseline | in progress | Per-hub audit URLs running on Google Lighthouse. |
| Directory listings | baseline | in progress | NAP standardized so all three locations read consistently across the major directories. |
| COMPOSITE | 22/100 (baseline) | measuring… | Month-over-month deltas land as each monthly report runs |
What 1,029 monthly impressions actually look like.
High-intent = the user clicked something that contacted Southwest directly. Calls + directions + website hits, summed across all 3 hubs.
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About the team behind this work
Propane Insider is veteran-owned, founded by a service-disabled combat veteran, built by propane people for propane people. Our field-operations app, TankSpotter, won the World Propane Safety Technology Competition and is recommended by Aegis, Emaxx, and Nationwide for its safety and inspection records. Same operators run the Marketing OS that produced the numbers above.