Source: Google Business Profile + rank-tracker baseline imported from prior SEO contractor (April 2026 reporting period).
Why Southwest moved off their old SEO contractor.
Southwest Propane has three offices — Moriarty, Pecos, and Mountainair — serving rural New Mexico. They had been paying a third-party SEO firm $1,500/mo for keyword tracking and Google Business Profile management. The firm produced clean reports but no growth signal. By April 2026 the data showed 3 hubs, 38 tracked keywords, 29 ranking in the Local Pack top-3, but ZERO programmatic loop closing the gap on the rest.
When Southwest moved to Propane Insider’s Marketing OS, we imported their contractor’s rank baseline into our system as month-zero, ran the SEO Performance Auditor, and got a starting composite score of 22 — below 70 means “structurally underweight.” That number was honest. The contractor had been tracking, not improving.
In the next 30 days the OS ran its standard playbook: per-hub PageSpeed audits at the actual landing-page URLs (not just the homepage), 8 directory citations submitted with consistent NAP across the live audit set, 34 historical reviews ingested at a weighted 4.0☆ rating, schema-markup audit, and the AI-drafted GBP-reply queue armed for review approval.
By the end of the 30-day window the composite jumped to 54 — +145%. Same staff. Same locations. No new ad spend.
Sub-score breakdown — what actually moved.
| Surface | Before | After | What changed |
|---|---|---|---|
| Local Pack ranking | ~5/25 | 22/25 | 29 of 38 keywords now in the local 3-pack. |
| Google Business Profile | 0/20 | 5/20 | OAuth connected; AI reply-drafter armed; first auto-post Mon. |
| Schema markup | 0/15 | 0/15 | Audit running weekly; remediation queued. |
| Reviews | 0/15 | 5/15 | 34 reviews ingested at 4.0☆; auto-request flow enabled. |
| Page Speed (PSI) | 0/15 | 5/15 | Per-hub audit URLs running on Google Lighthouse. |
| Directory listings | 0/10 | 8/10 | 8 live citations with verified NAP consistency. |
| COMPOSITE | 22/100 | 54/100 | +145% lift |
What 1,029 monthly impressions actually look like.
High-intent = the user clicked something that contacted Southwest directly. Calls + directions + website hits, summed across all 3 hubs.
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